BUSINESS BASICS SERIES
By Dan Cavalli

Lets examine the ABC‘s of marketing one at a time. A stands for Attract your customers. To do this all you need is to action an “Octopus System” or, in other words, a simple Self Generating Leads System. The more octopus arms (ways) to do this checklist the better.  But you must have at least 10 to start with.

Here is some additional information to consider. Here are “30 Questions To Improve Business”. In answering the following questions you will identify instantly ways to bring in more customers and grow your business.

Questions                                                
1 Can you and your team name ten points of difference that set you apart from the competition?                        
2 Do you communicate the benefits of your product in 5 different ways in your promotional literature, website, letters etc?                    
3 * Have you two Telemarketing teams working, one for attracting new customers, the other for servicing your existing customers?        
4* Do you use Direct Mail to attract new customers?            
5 Have you tested PR to attract new customers?                 
6 Are your ads powerful direct response ads that compel the consumer to contact
    you?                
7 Do you advertise in publications that your competitors don’t?         
8 Do you use scripted words when contact is made with customers?    
9* Have you tested pay per click search engine advertising?        
10 Do you use Internet Advertising?                        
11* Do you send regular email communications to your customers and prospective customers?                               
12 *Do you spend 2 hours training your sales people each week and does your key team members use leading edge sales skills?                
13* Do you have three effective lead generation processes in place?    
14 Do you set up ongoing communication with qualified leads consisting of phone calls, letters and emails?                        
15* Do you obtain and use testimonials from your best customers?    
16* Do you have an excellent referral system in place?            
17 Did you know there are more than 30 ways of obtaining referrals?    
18* Do you offer something of value to your website visitors in exchange for their contact details?                              
19 Do you know how to write an advertisement or article about your business to instantly grab the attention of the person reading it?            
20 Do you have an email newsletter?                        
21 Do you have a birthday register for your clients’ birthdays?        
22 Are all members of your team trained in the best way to sell?        
23 Do you rent or purchase mailing lists of your target customers?    
24 Do you take amazing care of your current customers?            
25 Do you include a ‘PS’ in all of your sales letters and emails?        
26* Do you communicate by mail, email and telephone on a frequent basis to your current customers to ensure they know what you have to offer?    
27 Do you use twenty ways of marketing to promote your business?    
28 *Do you use ten ways to market your business every day?        
29* Do you follow up a mail out with a phone call?             
30 Do you know how your competitors market their products?        

Dan Cavalli
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