TIP: Get the name right first and the rest will follow.
You may have to brainstorm with others and take some time if your business is not easy to explain.
Some initial but important tasks are essential in the beginning. As soon as you have some suitable names, check if you are allowed to own them. Is the name available as a registered business name? Are you able to register and buy the domain name? If so, ask yourself these questions:
Can I combine what I do with a catchy new word or phrase?
Are there any symbols I can put in the name that come to mind?
Can I use the first letter of the name as a pocket logo to identify my business?
TIP: Choose a name that has a meaning or suggestion of what you do.
Consider all potential names and narrow them down to a short list of five to 10 names. Use the following checklist to evaluate them one at a time. You must be able to answer yes to all questions for any name to be considered further.
1. Is it no more than three words combined?
2. Is each word less than 10 letters?
3. Does it identify what you do?
4. Does the first letter lend itself to a logo?
5. Does it conjure only positive thoughts when it is read?
6. Is it easy to say?
7. Does it sound pleasing to the ear?
8. Does it have an emotional feel?
If you have answered yes for any name, the names may be considered further. Once you have a couple of names that you feel are worthy, give them to everyone you know associated with your business. If you haven't started yet give it to others that you don’t know and ask their opinion. Be sure to ask them to complete the answers to the 8 questions above.
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