Surefire Sales Closing Technique
by Ronald Nzimora

Surefire Sales Closing Technique using e-mail marketing to promote your affiliate products is one of the most effective methods available -- and one i highly recommend!

In fact, i'm such a big believer in promoting affiliate products through e-mail that i've written and tested e-mail campaigns that you can copy and paste and send to your own customers -- and we've even included winning subject lines!

Of course, you don't have to use the e-mail promotions we've written. After all, the most convincing e-mail messages will always come directly from you. Nobody knows better than you how to approach your customers, and your audience is already familiar with your 'voice.'

The good news is, you don't have to be born with writing skills to create e-mail that really sells -- it's a skill that anyone can master. Follow the simple tips and tricks i've laid out here, and in just a few minutes, you'll be on your way to success!

Why use e-mail to promote affiliate products?

A personal e-mail written to your opt-in list can be a very profitable tool for promoting. Because nobody knows your readers better than you do, you can personally recommend a product in an e-mail you send them, and emphasize the benefits that you already know will be of specific interest to them.

As well, because you've already established your credibility with your subscribers, they'll be more open to your recommendations. They already look forward to hearing from you, because they know you send them useful information that they can trust.

When writing your e-mail, keep these seven simple steps in mind. We guarantee they'll help you generate letters with the highest possible sales!

How to write effective content for e-mail promotions

The key to successful e-mail content is to imagine that you are writing the letter to one friend, rather than a large group of customers who are all strangers to you. Writing with a single person in mind will help you avoid writing that's too stiff and formal, and make sure your claims are not overstated.

Follow these seven simple steps to e-mail success:

1. Keep it personal: Write your letter as though you were sending it to a close personal friend. This is one of the best ways to guarantee that you avoid any exaggeration or hype that will scare away interested potential customers.

2. Tell them "Why": If you believe that you're recommending a good product that your readers will benefit from, tell them. Be specific about why you think it's such a great product and how they stand to benefit from checking it out!

3. Be honest: If you've had personal experience with the product, then let your customers and subscribers know how you've personally benefited from it. Results speak for themselves.

4. Be knowledgeable: If you don't have personal experience using the product, familiarize yourself with it by taking a few minutes to read the product information. Think about how it will benefit your customers and subscribers, and express this in your letter.

5. Keep it short: An effective e-mail shouldn't be any more than a page and a half. Remember that your job is to get the reader to click through your affiliate link to the product information. Once the visitor is at our web site, we'll look after presenting the more detailed product information and closing the sale.

6. Keep it simple: Don't fall into the trap of trying to fill your letter with big words and complicated sentences to make it sound more 'official'. That kind of language is a surefire way to turn people off. Think about what you want to say in your letter, then imagine that you're sitting down with a friend and telling them these things in a casual conversation. That's the tone you want to capture.

7. Test it! Before you e-mail the letter to your entire opt-in e-mail list, consider e-mailing it to a test group to gauge the response. If the results aren't what you hoped, you can always go back and 'tweak' it before you send it out to everyone.

How to write subject lines that get your e-mails opened

Of course, the best e-mail content in the world is useless if you can't get people to open the e-mail in the first place! That's where good subject lines come in.

Think about all of those e-mails you're probably getting on a daily basis with subjects like:

MAKE $75,000 EVERY WEEK GUARANTEED! EXPLOSIVE STOCK PICK AT $0.45!!!! newsletter THIS IS NOT SPAM! Do you open these e-mails? Probably not. The subject line makes it obvious that the e-mail is spam... that it's from someone you don't know... or it doesn't offer a clear benefit that makes you want to read it.

Now, how many of your legitimate newsletters and e-mails are mistakenly deleted by your subscribers who read your subject lines and assume it must be spam? How many potential sales could you have saved simply by rewriting your subject lines?

Here are three ideas that will help you write stronger subject lines that get your e-mails opened:

Give news: When you write your subject line, you can make an announcement or give news that your readers will want to hear. For example: My review of Ron's new course

Increase curiosity: Another good approach to subject lines is to make your reader curious about what's in the e-mail. For example: Here's my secret marketing weapon

Emphasize benefits: You can also write subject lines that emphasize how the reader will benefit from opening your e-mail. For example: Learn how to increase sales

Remember, too, that you'll always be most successful if you write subject lines that state a clear benefit and tell the reader exactly how they're going to save money, save time, make their life easier, etc., by opening and reading your e-mail. If you can state a benefit AND create curiosity, so much the better!

The key when writing subject lines is to emphasize benefits by considering your product or service from your customers' point of view:

How will they benefit from taking the time to read your e-mail? What will they learn? Is your product or service going to save them time? Is it going to save them money? Is it going to improve their lives in some way? Write subject lines that emphasize these benefits and you'll dramatically increase the number of subscribers who open and read your e-mail.

Two other key points to remember when writing your subject lines are:

Keep it short and sweet: Don't let your subjects run any longer than 60 characters -- and make sure that the most important details are mentioned first so they don't get cut off.

If your subscribers can't read your entire subject line because it's too long, chances are they won't open your e-mail.

If possible, personalize it: A subject line like "Bob, here's the info you need..." is going to get a MUCH better response than simply "Here's the info you need" because the recipient assumes you know them -- and is therefore more likely to open the e-mail.

I've proven that personalized e-mail like this can increase the response you receive by as much as 64%! So don't take this technique lightly...


About the Author

Ronald is an internet marketer and motivational speaker. Do you wan tolearn how you too can earn $4240 in 90 days? Then click here http://success.successuniversity.com/new