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The Advertising Advantage |
By Dan Cavalli
This advertising advantage will bring leads out of the woodwork straight to your website. It is a common belief that only 5% of advertising works. The problem is knowing which 5% works because that leaves 95% of the cost of advertising as being ineffective.
The quickest, direct way to drive targeted traffic is with Google Adwords. That is the advertising advantage. Let me share some tips to gain winning results with Google Adwords.
Gaining winning results with this advertising advantage is what many pay per click advertisers want to know. There is an endless plethora of guides that claim to teach people how they can achieve winning results with Google Adwords and I have read many of them. I am yet to get one to work as effectively as is claimed.
I have used this advertising advantage with limited success but would like to share how I have made it work. Don’t discard what I am about to tell you as if it’s obvious or just too simple firstly: Target the prospect you want to attract. For example: you will be wasting your time if you want to attract people who want health insurance ‘for pets’ if you just write your advert simply saying ‘health insurance’.
In this case you are not being specific enough. You need to ask yourself what kind of ‘health insurance’ you want to attract before you write the advert. I would write ‘Health Insurance for Pets’. Be sure to check your keywords by searching for ‘Health Insurance for Pets’ in Google.
If you don’t get any searches change the wording slightly until you do get a larger search result in Google. The key here is to ensure you have access to plenty of traffic. This is accomplished with the advertising advantage keyword selected in the advertising headline.
The reason we put the keyword in the headline is we want Google to notice your Advert. There are many other tips for using this advertising advantage. We only have room here for this one. I hope you enjoyed it.
About the author
Dan Cavalli is an entrepreneur and expert on small-business success. He teaches the advertising advantage, essential marketing tactics and sales techniques. Get your copy of Dan’s free subscription for Business and Personal Development Tips at http://www.commandobusiness.com/ or for your free 5 day mini-course on “How to Get More Sales in 5 Days or Less” go to http://www.leadbuildingsystems.com/
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