When considering customer service training, each business owner or executive needs to review the training in terms of money, time and results. These three factors are considered separately, jointly and in alignment with the strategic plan.
- Money Customer service training is probably some of the more affordable education and training being offered. Seminars begin at $20 to $50 per participant with off site 3 day workshops costing up to $1,800 per individual. In many instances, in house training to improve customer service is delivered by the HR department. Business coaches and business consultants provide on site customer service training with costs varying from $250 per participant to comprehensive project pricing.
- Time Is the engaged learning time enough to secure the results? Time is a critical resource. If the training time is not enough to deliver the desired results, then why investment the money on the front end?
- Results Can you clearly identify the results that you desire from the customer service training? Any change initiative such as training should begin with the expected outcomes if you truly desired organizational success.
Very few employees enter their workplaces each day with the expressed wish to anger customers or to "mess up" the organization. Yet, because of years of conditioning, these same employees may need some customer service training to increase sales and maintain a high performance culture. The cost to improve customer service should always balance money, time and results. And remember, there is no magic pill to cure your customer service.